Avena Integrative Medical Center
Brand Development / Signage
Dr. Alison Monette sought my expertise at the early stages of her business to establish a solid brand foundation. As a licensed naturopathic doctor, she possessed a clear vision for her medical center. Inspired by the herbal plant Avena, known for its remarkable health benefits, we crafted a brand that revolved around this concept. With Alison’s entrepreneurial journey just beginning, I concentrated on fostering her growth and establishing a lasting presence in the local community. Her center would serve as a transformative ‘Seed’ for optimal health and wellness. Embracing this idea, I designed a logo featuring the iconic ‘Avena’ husk seed within a cross, a symbol with historical significance in the medical field.
Alison’s innovative vision for her office space was part of the image and vision. Upon her request, I began to capture her vision through the use of color vinyl lettering ol profound philosophical quotes, all crafted around the theme of health and wellness. Collaborating closely with a local signage company, our primary objective was to seamlessly merge the hues of the letters with the existing colored walls, creating a subtle yet impactful aura throughout the rooms.
Goal
Through a collaborative effort with Dr. Alison Monette, we envisioned a naturopathic and integrative medical practice that serves as a hub for preventative care and holistic wellness in our local community. Our main goal was to capture the essence of professionalism and minimalist style in her brand mark and signage.
Approach
When Alison approached me, her business was already named Avena Integrative Medical Center. Avena, an herbal plant with numerous medicinal qualities, perfectly aligned with her focus on naturopathic healing. Intrigued by the plant, I delved into research and discovered that its main herbal remedies are derived from the husked seeds. This insight inspired me to use the seed as a powerful symbol for her brand mark. By infusing vibrant colors that symbolize vitality and positioning the seed as a cross, I aimed to convey the essence of healthcare. The open seed, with its heart exposed, represents the center of healing and well-being. Embrace the transformative power of naturopathic medicine and embark on a holistic wellness journey with us.
Results
With the concept bringing great excitement, Alison approached me to craft the logo mark along with accompanying stationery, notepads, business cards, and signage for of the logo for both the exterior and interior of her center.
Mindful of the interior space, she also requested philosophical quotes to be designed as vinyl signage within her office. Collaborating with Graphics Unlimited, a local signage company, we made sure the vinyl quotes were both visible and aesthetically cohesive with the color of the office walls. Overcoming challenges, the end result was truly remarkable.
The front desk signage was created with a core plasti-board which allowed for an engraved look to the logo brand mark.
Anthony Foronda
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