Archambault Insurance

Print & Radio Advertising Campaign

Archambault Insurance, a trusted family-owned insurance company based in Putnam, CT, has been serving the local community since 1928. With their unwavering commitment to transparency and outstanding customer service, they have earned a solid reputation and a loyal customer base. I had the privilege to work on creating captivating print ads for local and regional newspapers and magazines, as well as engaging radio spots for the local radio stations driving their advertising campaign which lasted for several years.

Teeg Ann Miller, Archambault Insurance Ad Photo

Archambault Radio Spot

Goal

I worked closely with Marc and Tom Archambault, owners of Archambault Insurance to craft print advertisements and radio spots for the local community and region. They needed a refresh of their advertising which would be included in local newspapers, magazines and the local radio station WINY Radio.

Approach

I had the privilege to collaborate on a unique project that aimed to bring the genuine essence of Archambault Insurance to life. By capturing the authentic interactions between their dedicated team and valued clients, we showcased the true heart and soul of their business. With the talented eye of Nonni Sansoucy, an amazing photographer, we created captivating visuals that effortlessly conveyed the warmth and personal touch that Archambault Insurance provides. Through in-depth interviews with both customers and employees, we crafted compelling copy and engaging radio scripts, expertly refined by the skilled copywriter and author Melissa Wyse. The radio ads were made with the help of clients and employees speaking their own words from the scripts we edited adding to the authenticity of their relationship with Archambault Insurance.

Results

We launched the campaign in Spring of 2018 and it continued until 2023. It ganered attention within the community and successfully drove new clients and customers to Archambault Insurance over the years.

Each ad concept was sized to match the column widths of the media outlet advertising purchases. Some were in black and white and some were in full color depending on outlet.

Anthony Foronda

Thanks for looking around. I hope you find my work pleasing and thoughtful. Feel free to contact me by filling the form over there >>>