Let Freedom Ring

Print and Social Media Advertising

I had the incredible opportunity to collaborate with Grammy Award Winning Producer Jeff Gaskill on an exciting project – crafting captivating print and social media advertisements for Let Freedom Ring. This benefit concert aimed to raise awareness and support for Free the Slaves, an human rights organization dedicated to combating human trafficking across the globe. A stellar lineup of renowned recording artists took the stage in the heart of Brooklyn Heights, NYC.

Jeff Gaskill wanted to raise awareness for this important event that would raise funds for Free the Slaves through ticket purchases and donations. We used social media to drive traffic to TicketFly for ticket purchasing through branded ads, flyers and posters. The visual assets were given to us from Free the Slaves for me to use in the designs of the ads.

Although Free the Slaves had its own brand developed. I created a collage of images showing child forced labor and modern day slavery. The strong identifying logo mark stood as a transparency above the images which stood in contrast to the photos. There was a lot of information to add to the flyers and social media ads.

The results of the campaign led to a sold out concert and event garnering significant funds to the Free the Slaves organization. This important human rights campaign raised awareness of the global crisis of human trafficking and I felt honored to be apart of this small effort.