Son Ah Rise Ja Patty

Brand Development

We were asked by Image Identity, a business strategy and consulting firm to work with Conroy Outar and Alison Rosario to develop a brand identity mark for their food products, specifically for their Jamaican patties. We created numerous sketches and iterations to come up with their logo and type treatment.

Goal

Son Ah Rise Ja Patty is a culinary adventure that will transport your taste buds straight to the vibrant streets of Jamaica. With the creative vision of David Lubelczyk from Image Identity in Providence, RI, Conroy Outar and Alison Rosario’s Brand Identity Mark came to life. Their business revolves around Conroy’s Jamaican Patties, offering a delightful fusion of flavors and culture. Each patty is a testament to their commitment to preserving the rich culinary heritage of Conroy’s family recipes and Jamaica.

Approach

David Lubelczyk’s vision was to create a brand centered around Conroy, the head chef who brought to life the mouthwatering patties inspired by his cherished family recipes. Countless sketches were crafted, but it was the concept of a regal family crest that truly captured our imagination. Conroy personally handpicked a color palette that mirrors the vibrant hues of the Jamaican ocean and landscape.

Results

Thanks to the impactful Brand Identity Mark, Conroy and Alison embarked on an journey, partnering with Image Identity to shape the foundation of their business. Together, they delved into trademark registration, business strategy, and an impressive launch. To amplify their presence, we crafted a captivating rack card postcard, perfect for distribution while selling their delectable patties from a vibrant food truck. Embracing the power of visual storytelling, the truck proudly showcased the brand’s visual assets and distinctive mark using eye-catching vinyl signage. Taking it a step further, we also infused their food packaging with the same tagline typography we crafted.

From concept to reality, our collaboration with Conroy and Alison has not only revolutionized their business but allowed them to leave a remarkable imprint on the culinary landscape in Providence and New England.

Using the Brand Mark and visual assets, vinyl signage was created on their food truck and the tagline typography was placed on their packaging.

Anthony Foronda

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